Quick primer
Marketing analytics is the practice of instrumenting your product and marketing, modelling the resulting events, and analysing funnels to decide what to change next. Attribution is imperfect by design; incrementality experiments and holdout groups are the honest way to know what your marketing is actually causing.
Where to go next
This is a shorter primer to keep your learning path connected. The full guide for this topic is in the Glintr Learn pipeline and will replace this page shortly.