Basics
This phase should deliver a portfolio artifact you can show:
- Funnels
- GA4
- SEO basics
Channels
This phase should deliver a portfolio artifact you can show:
- Google Ads
- Meta
Growth
This phase should deliver a portfolio artifact you can show:
- CRO
- Analytics
- Lifecycle
Weekly cadence
How to structure each week:
- 3-4 focused study blocks
- 1 project checkpoint
- 1 hour of review + notes
- One community post or share
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