Digital Marketing is the practice of attracting and converting audiences using digital channels — content, search, social, email and ads.
Digital Marketing is the discipline of reaching, engaging and converting audiences through digital channels. It brings together content, SEO, paid media, social, email and analytics into a repeatable system.
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SEO (Search Engine Optimization) is the practice of improving a website so it ranks well in organic search results.
SEM (Search Engine Marketing) is the practice of buying visibility in search results through paid ads.
A CRM is a system that stores customer information and tracks interactions across sales, marketing and support.
A funnel is a model of how visitors move through discovery, consideration and conversion.
An algorithm is a step-by-step procedure that takes an input and produces an output.
An API (Application Programming Interface) is a defined contract that lets one software system talk to another.
App Development is the practice of building software applications, most commonly for mobile devices.
Artificial Intelligence is the field of building software systems that can perceive, reason, learn and generate content.
ChatGPT is a conversational AI assistant built on OpenAI's GPT family of large language models.
Claude is an AI assistant built by Anthropic, known for careful reasoning and long-context understanding.
