Quick Answer
What is CRM?
A CRM is a system that stores customer information and tracks interactions across sales, marketing and support.
Digital Marketing
CRM
Also known as: Customer Relationship Management
By Glintr Editorial TeamReviewed by Glintr Learn ReviewersUpdated 5 min readArea: Digital Marketing
Definition
CRM software centralises customer data — contacts, deals, activities, tickets — so revenue teams can coordinate outreach and measure results. Common tools include HubSpot, Salesforce and Zoho.
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