Quick Answer
What is Digital Marketing?
Digital Marketing is the practice of attracting and converting audiences using digital channels — content, search, social, email and ads.
Digital Marketing
Digital Marketing
By Glintr Editorial TeamReviewed by Glintr Learn ReviewersUpdated 5 min readArea: Digital Marketing
Definition
Digital Marketing is the discipline of reaching, engaging and converting audiences through digital channels. It brings together content, SEO, paid media, social, email and analytics into a repeatable system.
Real-world examples
- A brand growing through SEO and content.
- A DTC store running Meta and Google ads.
- A SaaS product using email nurture sequences.
Related Concepts
- SEOSEO (Search Engine Optimization) is the practice of improving a website so it ranks well in organic search results.
- SEMSEM (Search Engine Marketing) is the practice of buying visibility in search results through paid ads.
- CRMA CRM is a system that stores customer information and tracks interactions across sales, marketing and support.
- FunnelA funnel is a model of how visitors move through discovery, consideration and conversion.