Quick Answer
What is Funnel?
A funnel is a model of how visitors move through discovery, consideration and conversion.
Digital Marketing
Funnel
By Glintr Editorial TeamReviewed by Glintr Learn ReviewersUpdated 5 min readArea: Digital Marketing
Definition
In marketing, a funnel breaks the customer journey into stages — awareness, interest, consideration, decision — so teams can measure and improve each step. Related terms: TOFU, MOFU, BOFU.
Related Concepts
- Digital MarketingDigital Marketing is the practice of attracting and converting audiences using digital channels — content, search, social, email and ads.
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- SEMSEM (Search Engine Marketing) is the practice of buying visibility in search results through paid ads.
- CRMA CRM is a system that stores customer information and tracks interactions across sales, marketing and support.