Quick Answer
What is SEM?
SEM (Search Engine Marketing) is the practice of buying visibility in search results through paid ads.
Digital Marketing
SEM
Also known as: Search Engine Marketing
By Glintr Editorial TeamReviewed by Glintr Learn ReviewersUpdated 5 min readArea: Digital Marketing
Definition
SEM covers paid search platforms like Google Ads. Advertisers bid on keywords and pay when users click, running campaigns tuned by keyword, audience and creative.
Related Concepts
- SEOSEO (Search Engine Optimization) is the practice of improving a website so it ranks well in organic search results.
- Digital MarketingDigital Marketing is the practice of attracting and converting audiences using digital channels — content, search, social, email and ads.
- FunnelA funnel is a model of how visitors move through discovery, consideration and conversion.