Quick Answer
What is SEM?
SEM (Search Engine Marketing) is the practice of buying visibility in search results through paid ads.
SEM (Search Engine Marketing) is the practice of buying visibility in search results through paid ads.
Digital Marketing
SEM
Also known as: Search Engine Marketing
By Glintr Editorial TeamReviewed by Glintr Learn ReviewersUpdated 5 min readArea: Digital Marketing
Definition
SEM covers paid search platforms like Google Ads. Advertisers bid on keywords and pay when users click, running campaigns tuned by keyword, audience and creative.
Related Concepts
- SEOSEO (Search Engine Optimization) is the practice of improving a website so it ranks well in organic search results.
- Digital MarketingDigital Marketing is the practice of attracting and converting audiences using digital channels — content, search, social, email and ads.
- FunnelA funnel is a model of how visitors move through discovery, consideration and conversion.