Digital Marketing

SEO

Also known as: Search Engine Optimization

By Glintr Editorial TeamReviewed by Glintr Learn ReviewersUpdated 2026-08-305 min readArea: Digital Marketing

Quick Answer

What is SEO?

SEO (Search Engine Optimization) is the practice of improving a website so it ranks well in organic search results.

Definition

SEO covers technical health, content quality and off-site signals like backlinks. It aims to make a site both crawlable by search engines and genuinely useful to the people searching.

Real-world examples

Writing an in-depth guide that answers a real question.
Fixing crawl errors and improving page speed.
Earning links from reputable publications.

Common mistakes

Keyword stuffing.
Ignoring search intent.
Chasing short-term hacks over long-term content quality.

Related Concepts

SEMSEM (Search Engine Marketing) is the practice of buying visibility in search results through paid ads.
Digital MarketingDigital Marketing is the practice of attracting and converting audiences using digital channels — content, search, social, email and ads.
FunnelA funnel is a model of how visitors move through discovery, consideration and conversion.